“As the official protective equipment partner of USA Football, Riddell will continue to assist in fulfilling the organization’s annual grant program, which will award nearly $2 million in 2017 to scholastic and youth football teams.
“Riddell also will become a sponsor of USA Football’s Heads Up Football program, employed by high schools, middle schools and youth sports organizations nationwide to educate coaches using materials relevant for virtually every sport young athletes love to play. Riddell’s involvement will be instrumental in advancing Heads Up Football’s message of better and safer play.”
From Dan Arment, President and CEO of Riddell:
“We’re pleased to further our commitment to grow and improve the game through our expanded partnership with USA Football. Their influence in football is wide ranging as they have continued to create expanded programming designed to reach athletes, their parents and coaches in new ways. Together we can broaden awareness around innovation in protective equipment and monitoring technologies, inspire participation and understanding of the game, and enhance the overall football experience for athletes and their families.”