Category Archives: Products

Technology Preventing Brain Injury Inspired by Woodpeckers

By Brooks Schuelke of Perlmutter & Schuelke, PLLC

It is difficult to imagine that a bird and a football player have much in common, but they do, and the lowly woodpecker just may hold the key to making safer football helmets.

The history of football is rife with attempts to make a better helmet for players to prevent skull fractures. While the technology does exist to prevent or diminish skull fractures, there is little to no protection from brain injuries. This is where the woodpeckers come into play.

Dr. Gregory Myer, is the director of research and the human performance lab at the Cincinnati Children’s Hospital Sports Medicine division. Myer was contacted by Xennovate Medical’s CEO, David Smith, who was enthused about the possibilities of a possible breakthrough in brain injury care. The idea proposed came about as a result of studying woodpeckers.

Smith explained to Myer that woodpeckers prevent concussions by wrapping their tongues around their jugular veins to increase blood flow to the brain. This keeps the brain from moving about inside the skull while the bird hammers on wood. Myer understood that since the bird could not protect its head from the outside, the adaptation of winding its tongue around its jugular would prevent brain injuries. Mayer began research on the “Q Collar,” also known as the Neuroshield, which is designed to be worn around the neck and increase blood flow to human brains.

The initial prototype Neuroshield performed well in field tests with high school football teams, soccer teams and a SWAT team. The promising results may give the Neuroshield a chance that it could be pressed into service for the U.S. military. Although there is still more research to conduct, if the theory behind preventing brain trauma is correct, the collar may become an integral part of daily life and even be used while riding a bike or motorcycle. It is anticipated that the collar manufacturer, the Performance Sports Group, may put the product on the market by 2018.

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LAX Helmet Manufacturer Says It ‘Raises Bar on Protection’ with New Helmet

Cascade Lacrosse, which bills itself as “the leading helmet manufacturer in lacrosse,” today launched a new premium helmet, the S. Designed and manufactured in the United States, the new S represents “the pinnacle of protection,” among other things.

The S, which sells for $289, incorporates several “new, game-changing helmet technologies, including a new tri-liner integrated with the shell,” according to the company.

Specifically, the company notes the “protection” aspect – “Three different liner technologies unite to optimally address variable force impacts. This tri-liner system integrates perfectly with the SuperMono S shell to create the ideal protection package.”

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Riddell and USA Football Extend Partnership Through 2022

Riddell and USA Football have announced their continued partnership with a new six-year agreement, promising “greater integration serving the football community.”

“As the official protective equipment partner of USA Football, Riddell will continue to assist in fulfilling the organization’s annual grant program, which will award nearly $2 million in 2017 to scholastic and youth football teams.

Chargers host their 2nd Annual USA Football Protection Tour…teaching kids and parents proper equipment fitting, concussion recognition, and tackling techniques.

“Riddell also will become a sponsor of USA Football’s Heads Up Football program, employed by high schools, middle schools and youth sports organizations nationwide to educate coaches using materials relevant for virtually every sport young athletes love to play. Riddell’s involvement will be instrumental in advancing Heads Up Football’s message of better and safer play.”

From Dan Arment, President and CEO of Riddell:

“We’re pleased to further our commitment to grow and improve the game through our expanded partnership with USA Football. Their influence in football is wide ranging as they have continued to create expanded programming designed to reach athletes, their parents and coaches in new ways. Together we can broaden awareness around innovation in protective equipment and monitoring technologies, inspire participation and understanding of the game, and enhance the overall football experience for athletes and their families.”

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