Last week, the NFL and USA Football hosted more than 40 bloggers and writers who focus on health and parenting issues for an open forum on USA Football and its Heads Up Football initiative.
Clearly, the NFL and USA Football were very proud of their public relations initiative.
The league notified Journalists that participants in the Forum “learned more about the program, its progress in its pilot year, and plans to expand the program in its second year.”
Speakers included USA Football Executive Director Scott Hallenbeck, USA Football Player Safety Coach Michael Brandt, Sandi Brown, the parent of a youth football player participating in Heads Up Football, and Jeff Miller, NFL Senior Vice President of Government Relations and Public Policy.
DR. Elizabeth Pieroth, PSY.D., ABPP, Head Injury Consultant, Chicago Bears; Neuropsychologist, NorthShore University HealthSystem then “lead the group in a discussion on youth sports safety, where bloggers shared their feedback on the difficulties of implementing change in their communities; the pressures on youth athletes to excel at sports at increasingly younger ages; qualified medical personnel on sidelines at youth sporting events; and the risk and reward of sports participation.“
The NFL even found someone, Jessica Cohen—a blogger from Found the Marbles—to say the league “understands the popularity of its sport and has accepted this as a social responsibility to take on the difficult topics of total health and safety. The bottom line is that in addition to all of the incredible work that the NFL and USA Football are doing with regards to youth health and safety, parent and player involvement is vital to the reduction of concussions.”