The NFL’s image is being roughed up a bit to say the least. It is battling on two fronts, one in the courtroom in the Eastern District of Pennsylvania where it is being sued by more than 4,000 players and another in the court of public opinion. The lawsuit will be a long, protracted process. The public opinion court on the other hand can be easier to deal with, especially if you really get involved in the community and spend some money.
To date, “more than 900 youth football leagues across the United States representing more than 200,000 players and 30,000 coaches nationwide have committed to the health and safety of their young players by adopting Heads Up Football, a new USA Football pilot program for the 2013 season dedicated to making the game better and safer.”
Where does the NFL come in? “USA Football is the official youth football development partner of the NFL and its 32 teams.” And the program was jump-started with a “$1.5 million grant from the NFL Foundation.”
The Heads Up Football program targets youth football and “advances player safety by providing coaching education and teaching resources that benefit players, parents and coaches.” The program’s main objective is ”to take the head out of the game.”
The main components of the program focus on: Heads Up Tackling, coaching certification, concussion recognition and response, player safety coaches for each youth organization, and equipment fitting.
In addition, former NFLers, such as CARL BANKS, RANDALL CUNNINGHAM and BARRY SANDERS will serve as “Heads Up Football Ambassadors.”
More about this at – http://bit.ly/10CHJfK