Tag: advertising

Sports Industry News and Analysis

Bauer Hockey Reaches Settlement with Competition Bureau, NOCSAE ED Weighs In

(Editor’s Note: What follows is an excerpt from “Bauer Hockey Reaches Settlement with Canada’s Competition Bureau over Advertising Claims,” which appeared in the December issue of Concussion Litigation Reporter) Bauer Hockey Corp. has reached a settlement to resolve an inquiry by Canada’s Competition Bureau regarding certain aspects of its advertising for the BAUER RE-AKT Helmet.…
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New York’s Attorney General Warns Against False Sense of Security Associated with Helmets

New York Attorney General Eric T. Schneiderman issued a consumer safety alert earlier this month that was designed primarily to warn parents of children who play football that they can’t rely on helmet makers’ claims that their product can reduce the risk of concussion. Schneiderman said a key concern of his office is “ensuring that manufacturers…
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Reebok-CCM Hockey Takes Aim at Bauer RE-AKT Helmet over Concussion Claims

Reebok-CCM Hockey, the official outfitter of the National Hockey League, the American Hockey League, the Canadian Hockey League, and several NCAA and national teams, has taken issue with the pronouncements of a competitor, which allegedly claims to reduce rotational acceleration. The target of its ire is Bauer and its RE-AKT helmet. “The topic of head…
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