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Richard Cleland, assistant director for the FTC’s division of advertising practices, was recently quoted in an article in USA Today about the flood of products being introduced to prevent or lessen the risk of concussion.
Cleland told the paper that the FTC has sent warning letters to more than a dozen manufacturers, who “we thought might be making claims for which they didn’t have substantiation.”
He added that “what we’ve done is basically opened up a dialogue … talking to them about what kind of substantiation they need or talking about ways their websites can be modified so as not to promise more than they could provide. Sometimes it’s a disclaimer, and sometimes companies have to walk away from it.”