Tag Archives: product claims
In an environment where providers of products that seek to prevent concussions are cautious about making product claims, Rob Vito is stepping on the accelerator.
Vito, the CEO of Unequal Technologies, introduced his new HALO headgear last week at the National Soccer Coaches Association of America Convention. And he was unequivocal about what his product does. Vito told the Philadelphia Inquirer:
“Concussions are the injury of our age. Youth, high school, collegiate and professional soccer players are at risk of sustaining a concussion at a rate that is quite alarming. With our experience in developing protective solutions for our armed forces, law enforcement and governmental agencies as well as impact sports, using our technology to help protect soccer players is a natural. The fact is, whether its headers, head-to-head collisions, head-to-ground falls or goalpost crashes, Unequal protects.”
The quote appeared in a blog called The Sports Doc, written by Tracey Romero, Sports Medicine Editor at the paper. The overall article reads more like a press release and makes a pretty strong claim.
“Through their work providing customized, concealed sports protection using military grade composite fortified with Kevlar and Accelleron as head padding for helmets, they have now discovered a solution to help significantly reduce the risk of concussions for soccer players as well,” writes Romero.
It finishes with “Fully adjustable Unequal Halo Headgear comes in many colors, features both 6 and 10mm thicknesses. For more information, visit unequal.com.”
Read the full post at http://www.philly.com/philly/blogs/sportsdoc/Unequal-HALO-headgear-reduces-the-risk-of-concussions.html#rbpoxIJPjFdIt3fv.99